Nalgene Longevity Campaign

Advertisement Campaign

The project involved designing an advertisement campaign for Nalgene water bottles, with a specific focus on highlighting the longevity of both the brand and its products. The challenge was to create a campaign that effectively communicated the durability and sustainability of Nalgene water bottles while resonating with the target audience’s emotions and brand loyalty towards the company.

Understanding Nalgene as a company was paramount when beginning the project, uncovering its origins and studying its current branding and target audience. This deep dive provided valuable insights into what appeals to Nalgene’s customer base. Drawing inspiration from the brand’s enduring legacy and commitment to environmental stewardship, the “Nalgene Longevity Campaign” was conceptualized. The campaign’s name was chosen to reflect both the durability of Nalgene products and the health benefits associated with staying hydrated. Through the development of various concepts and visual elements, a campaign was designed that encapsulated the essence of Nalgene’s longevity and sustainability ethos.