Haste Recovery

Branding

The project required creating an original Business-to-Consumer brand focused on running recovery products. The goal was to develop a brand identity that resonated with the target audience and effectively conveyed the quality and reliability of the products.

The process began with thorough research on the target demographic and analysis of competitors in the market. This informed the exploration of various design directions through mood boards, ensuring alignment with the desired aesthetic and brand values. A simple yet distinct logo was then crafted to represent the brand, accompanied by the development of a cohesive line of products that balanced functionality and visual appeal.