Puffy Stuff

Business-to-Business Rebrand

The task was to rebrand Puffy Stuff, a Business-to-Business company specializing in the sale of biodegradable packing peanuts. The challenge was to create a brand identity that retained the company’s light-hearted and friendly image while also emphasizing its commitment to environmental sustainability.

To begin, research was conducted on Puffy Stuff and its competitors to gain insights into the market and industry trends. The focus was to maintain the playful and friendly tone of the current branding while integrating elements that highlighted the company’s eco-consciousness. Feedback and iterative design processes helped refine the concepts further until arriving at a cohesive brand identity.